What We Do
Formation helps purpose-driven organizations take shape.
We define your brand, articulate what you do best and communicate it to your audiences with clarity and purpose.
We partner with leaders across the built environment (and beyond) to deliver clear strategies, strong messaging, and purposeful design that speaks to your clients’ needs.
Our work connects insight to execution. Whether supporting growth, visibility, recruitment, or long-term positioning, we build brands and communication platforms that are practical, authentic, and built to support growth and change.
Our Practice
Strategy & Positioning
Purpose | Direction | Differentiation
Public Relations & Content
Narrative | Relevance | Impact
Video & Visual Storytelling
Story | Craft | Connection
Branding & Messaging
Voice | Identity | Expression
Digital Platforms & Websites
Structure | Usability | Performance
Data, Social & Tracking
Insight | Measurement | Optimization
How It Happens
We begin by listening to your needs and the goals you want to achieve. Then we dig into your story, examine the landscape you operate in, and translate insights into visual and verbal content that speaks to your audience.