OUR SERVICES
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Every organization comes to Formation at a different moment. Some are clarifying their foundation, others are scaling, evolving or preparing for what’s next. We meet clients where they are and partner closely with their teams to provide the services needed to move work forward with clarity and purpose.
Our offerings are flexible and collaborative, designed to support alignment, momentum and shared success—whether through strategic guidance, brand development or hands-on execution.
PLANNING
POSITIONING
SOLUTIONING
Strategy
Where do you want to go and what do you want to accomplish?
Our process always begins with questions: What inspires and motivates? How is your organization different? Who is your audience? What’s the ideal outcome for this particular project? Prior to any design effort, we ask and listen. We want to understand your big picture, dig into details, and devise the solutions that will best serve the given project.
Our methods are qualitative and quantitative. We conduct interviews, research, mock-ups, and testing. We look at your challenges and opportunities from all angles and work with you to find the path for ongoing success.
DESIGN & MESSAGING
Communicate with Power
Your brand is more than a logo and tagline — it’s a collection of messages, visual cues and activities that represent what you stand for and who you are. We’re here to help you define and express that brand in ways that create understanding across all your audiences.
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We’ll examine how you operate and how you’ve built (or want to build) your reputation. What inspires the passion for your work, your company, and your mission? Our skill is in helping you define an authentic verbal and visual voice that communicates your position. Collaboratively, we’ll develop and deliver a set of tools that distinguish and build your brand.
GRAPHICS
BRANDING
NAMING
COPYWRITING
“If one says ‘Red’ — the name of color —
and there are fifty people listening, it can be
expected that there will be fifty reds in their
minds. And one can be sure that all these
reds will be very different.”
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- Josef Albers
WEBSITE DESIGN
WEBSITE DEVELOPMENT
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HOSTING SUPPORT
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DOMAIN MANAGEMENT
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SEO OPTIMIZATION
TECHNOLOGY
Spreading the word on virtual platforms.
Communications technology moves at a rapid pace. Websites, for one, are never finished, rather they are a dynamic tool: use it appropriately, take good care of it — which may mean occasional sharpening — and it will last a good long time. We stay at the forefront of trends and technology in web design so that you know your web investment incorporates the most appropriate technology and has room to grow. A thoughtfully designed site will communicate effectively and function intuitively.
PUBLIC RELATIONS
Creating a buzz while informing and winning over your audience.
One thing is for certain in the digital age, the access and ability to promote, cross-promote and have access to multiple outlets for any given piece of news you may want to share is only a few clicks, slides or taps away. Knowing when, where, and how to bring it all together, (or not), is another story — and that’s where we can help.
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We have themed and promoted milestone events with award-winnning ideas; directed, written, pitched, and placed work into prominent magazines, trade publications, and news outlets. We humanize technical subjects that allow important work to be understood and remembered. And once we develop content, we’ll lay it out with graphics and photos, and promote it through appropriate channels.